The Association “Esthetics”, Bulgaria, in partnership with Neoanalysis, Greece, is in the process of implementing the project “Youth Digital Kickstart” with No. 2022-1-BG01-KA210-YOU-000081205.

On 01.11.2022, Activity 3 “Qualitative study of the attitudes and motivation of the target groups” will be launched, which will be completed by 31.12.2022. 

Within this activity, 5 focus groups will be held among the representatives of the youth target group of the project. Each of them will include 10 people and aims to produce a qualitative study of the needs of young people in learning innovative, digital skills with regard to their career realization. The focus groups will be led by a MODERATOR, a representative of the team of the leading organization “Estetica”. The research will be conducted on the territory of the Vidin region due to the relatively high rate of unemployment among young people.

The target group will include 50 young people between the ages of 18 and 30, not engaged in work, including young people from marginalized communities who are interested in developing digital skills.

We will summarize the information gathered as a result of the focus groups in a report that will give us a more complete picture of the state of youth employment and the main barriers to their successful career development. We will use the generated data as a basis for adequately establishing the needs and problems of the target group.