Digital Youth Kickstart

Activity 3 – “Qualitative study of the attitudes and motivation of the target groups”

The Association “Estetica”, Bulgaria, in partnership with Neoanalysis, Greece are implementing the project “Youth Digital Kickstart” with No. 2022-1-BG01-KA210-YOU-000081205.


In the period 01.11.2022 – 31.12.2022, Activity 3 “Qualitative study of the attitudes and motivation of the target groups” was implemented.


Within this activity, 5 focus groups were held among the representatives of the youth target group of the project. Each of them included 10 people and aimed to produce a qualitative study of the needs of young people in learning innovative, digital skills with regards to their career realization. The focus groups were led by a MODERATOR, a representative of the team of the leading organization “Estetica”. The research was conducted on the territory of the Vidin region as a result of the relatively high rate of unemployment among young people.


The target group included 50 young people between the ages of 18 and 30, not engaged in work, including young people from marginalized communities who are interested in developing digital skills.


We summarized the information gathered as a result of the focus groups in a Report, providing us with a more complete image of the state of youth employment and the main barriers to their successful career development. We used the generated data as a basis for adequately establishing the needs and problems of the target group.


We are providing a report from a qualitative study with focus groups in the town of Vidin.


Project implementation period 09/01/2022 – 09/30/2023

Funded by the European Union. However, the views and opinions expressed are entirely those of their author(s) and do not necessarily reflect the views and opinions of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the EACEA is responsible for them.